Establishing a position in the
market is a tough fight. Apart from the product quality and extra services, you
have to carry out effective marketing activities as well. Trade shows and
exhibitions are a great way to showcase your products in front of the audience
that is already interested in your product. Companies spent a lot of money on
marketing and promotion but what if conditions are not in your flavor?
Participants often face issues like
insufficient booth space and undesirable booth location with low visibility.
However, in such a situation, all that you need to remember is that it is only
one of the different factors that play a role in your trade show success. You
can incorporate plenty of new ideas into
your exhibit to reduce the effect of the rest of the undesirable factors. For
inspiring Trade Show Display
Ideas, click here.
Here are a few factors to work upon when stuck at an
unwanted booth space:
Use the roof – To maximise the utilisation of the space
available, opt for Trade Show Displays that
include hanging banners. This way, you will be visible from every corner of the
area. You can make it more striking by using proper lighting with your displays.
Drop the table – Only if you need a flat surface for
product demo, otherwise you really don’t need it! Rather, provide more free
space to let more people roam comfortably in the area and have a look at your Trade Show Displays. Or go for shelves;
these save a lot of space still giving you area for displaying the products.
Make the best use of colour and lighting – This seems to
be something obvious but there is more to it. You will have a lot of ‘good to
know’ information for your visitors but you can highlight the ‘must notice’
elements in your display by using pop up colours backdrop and moving lights. It
can be a brief list of product features, your company logo, brand name or
anything that could stand out.
Choose your staff smartly – Your staff at the show
represents your brand. Utilise it in the best way. Firstly, the staff has to
really welcoming and friendly. The people should know how to attract and engage
the visitors. Secondly, use your staff to provide most of the information
verbally. Conducting demos and providing verbal information through interactive
sessions will have a much greater impact than handing over tons of brochure
material to the audience.
Pre- and post-show branding – Before the big day, inform
your audience of your presence. Tell them what they can look forward to in the
show. Make use of the social media. After the show, send emails and reminders
to the attendees who provided contact information and thank them for
coming.
See how simple it is to make
an impactful presence at a Trade Show with your display ideas! It is not just
about getting a good booth space booked for the show; rather, it is about
making the best use of all that you have for a memorable experience for the
visitors. For fresh and rented display exhibits, contact Echo
Exhibits.
