Though electronic media has hugely taken over the advertisement industry, trade shows and exhibitions still hold their importance. The best thing about trade shows is that you can start with it anytime. Whether you are a new company or an established firm, you can go ahead and participate in any such event that seems relevant. However, to succeed in a trade show is a long term process and you are going to learn from your mistakes. If you don’t succeed as a first timer, keep trying using new trade show display ideas.
Here are some tips that might be helpful for the first timers:
Make use of the social media – In the current times, it will be correct to say that social media is a part of us and we are a part of this virtual space. People love to grab photo opportunities, so give them what they seek. Have a photo booth and post the trade show pictures on social networking websites tagging the visitors. Just see how it is going to multiply the viewers for your trade show.
Involve your audience – Make use of interactive displays, handover quiz forms to your visitors to know more about their preferences. For instance, a cosmetics company can think of asking a few questions from the visitors about their skin type and briefing them on what will suit them best. Who doesn’t love personal attention? Let it be a survey that can benefit your company in the near future to produce and launch new products and services.
Have something for everyone – Everyone coming to the exhibit or the trade show may not be interested in your product or services. So you have to give them reason to visit your booth. For instance, offer free lucky draw tickets to win prizes, include kids play areas for families finding it hard to enjoy the show and watch the kids, place things that everyone would like to try such as a new gadget, a unique furniture or anything related to your product line; using such unique ideas in your trade show displays may prove to be the game changers.
Render an inviting display – Dark colors such as black and coffee are catchy and a good choice for the backdrop. These create a cozy and inviting atmosphere. Make the best use of lightings; you can use cheap hanging outdoor string lights and if you have a good budget, accent lighting can also be used to highlight certain products or banners.
Give them choices – Buyers tend to explore all the options available before making their mind for one. Though trade shows are not targeted on sales, yet you need to exploit this opportunity in the best way to convey your message to the potential customers. Make the best use of the space available and display as many products as you can; you may create partitions inside the booth for the best use of space.
Keep exploring new trade show display ideas and see what works best for you.
