Stuck At A Wrong Trade Show Display Booth? Make the Most of it

Establishing a position in the market is a tough fight. Apart from the product quality and extra services, you have to carry out effective marketing activities as well. Trade shows and exhibitions are a great way to showcase your products in front of the audience that is already interested in your product. Companies spent a lot of money on marketing and promotion but what if conditions are not in your flavor?

Participants often face issues like insufficient booth space and undesirable booth location with low visibility. However, in such a situation, all that you need to remember is that it is only one of the different factors that play a role in your trade show success. You can incorporate plenty of new ideas into your exhibit to reduce the effect of the rest of the undesirable factors. For inspiring Trade Show Display Ideas, click here.

Here are a few factors to work upon when stuck at an unwanted booth space:

Use the roof – To maximise the utilisation of the space available, opt for Trade Show Displays that include hanging banners. This way, you will be visible from every corner of the area. You can make it more striking by using proper lighting with your displays.

Drop the table – Only if you need a flat surface for product demo, otherwise you really don’t need it! Rather, provide more free space to let more people roam comfortably in the area and have a look at your Trade Show Displays. Or go for shelves; these save a lot of space still giving you area for displaying the products.

Make the best use of colour and lighting – This seems to be something obvious but there is more to it. You will have a lot of ‘good to know’ information for your visitors but you can highlight the ‘must notice’ elements in your display by using pop up colours backdrop and moving lights. It can be a brief list of product features, your company logo, brand name or anything that could stand out.

Choose your staff smartly – Your staff at the show represents your brand. Utilise it in the best way. Firstly, the staff has to really welcoming and friendly. The people should know how to attract and engage the visitors. Secondly, use your staff to provide most of the information verbally. Conducting demos and providing verbal information through interactive sessions will have a much greater impact than handing over tons of brochure material to the audience.

Pre- and post-show branding – Before the big day, inform your audience of your presence. Tell them what they can look forward to in the show. Make use of the social media. After the show, send emails and reminders to the attendees who provided contact information and thank them for coming. 

See how simple it is to make an impactful presence at a Trade Show with your display ideas! It is not just about getting a good booth space booked for the show; rather, it is about making the best use of all that you have for a memorable experience for the visitors. For fresh and rented display exhibits, contact Echo Exhibits.  

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Know Which Trade Show Display Type Would Be The Best For Your Brand

If you are preparing for an upcoming trade show to showcase your products and services, it certainly puts a lot of pressure on you. For deciding on which trade show display ideas to use in the show, it is very important to know the different types of components that can be used. Here are the basic types of displays from which you can opt for the one that suits your requirements best:

As per the exhibits industry, there are five basic types of displays. Their classification and description is as follows:

• Custom exhibits
• Custom modular exhibits
• Pre-owned exhibits
• Portable
• Rental

Custom exhibits – If you have a strong budget for the show, then custom exhibits are the best choice for you. These are fully tailored as per your requirements. Right from the length, width and height to the types of display screen, everything is designed uniquely just for the brand. With such a distinctive booth, you are sure to win the attention of everyone.

Custom modular exhibit – The custom modular exhibits are a suitable trade show display idea for those companies which require quality as well as flexibility. The components used in the exhibit design can be put together in different ways as per the requirements. For instance, the size, arrangement, design and the whole configuration that includes walls, display screen, banners, panels and counters – every component can be adjusted. The structure is manufactured using economical, lightweight and easy to handle materials such as fiber, aluminum and alike. While such exhibits can be rearranged as per the specific requirements and handled effortlessly, these are a great option for multiple trade shows as these require less space, labor and shipment costs.

Pre-owned exhibits – Sometimes you will come across situations when you will come to know about a trade show that is very important for your brand a few days before. In such a situation, a pre-owned display can be a great time and money saving option. The professional trade show display companies always have items that have been and can be further used for different brand types. These might be pre-owned however these would look as fresh as never used. However, it is important to have a look at the supplies to ensure their suitability for your brand to avoid unwanted surprises.

Portable exhibits – When you have to attend more than one trade shows back to back, a portable exhibit may come for your assistance. As it is named, a portable exhibit can be easily installed or dismantled into its components. This results into very less space requirements and low handling and shipment charges.  Despite of being reconfigurable, it consists of all the trade show components to enhance the displays and present a unique image of each and every brand.

Rental display – For brands looking for new markets away from their central marketplace, rental displays can be opted. Rather than purchasing display material and shipping it to different places, renting one is a better trade show display idea. Also, it lets you be present at more than one show at the same time.

While all of these types have their own advantages and drawbacks, you need to think one step ahead of your rivals to benefit from each and every chance you get to showcase your brand name.  

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Trade Show Display Tips and Ideas That Work For All Business Types

Though electronic media has hugely taken over the advertisement industry, trade shows and exhibitions still hold their importance. The best thing about trade shows is that you can start with it anytime. Whether you are a new company or an established firm, you can go ahead and participate in any such event that seems relevant. However, to succeed in a trade show is a long term process and you are going to learn from your mistakes. If you don’t succeed as a first timer, keep trying using new trade show display ideas.

Here are some tips that might be helpful for the first timers:

Make use of the social media – In the current times, it will be correct to say that social media is a part of us and we are a part of this virtual space. People love to grab photo opportunities, so give them what they seek. Have a photo booth and post the trade show pictures on social networking websites tagging the visitors. Just see how it is going to multiply the viewers for your trade show. 

Involve your audience – Make use of interactive displays, handover quiz forms to your visitors to know more about their preferences. For instance, a cosmetics company can think of asking a few questions from the visitors about their skin type and briefing them on what will suit them best. Who doesn’t love personal attention? Let it be a survey that can benefit your company in the near future to produce and launch new products and services. 

Have something for everyone – Everyone coming to the exhibit or the trade show may not be interested in your product or services. So you have to give them reason to visit your booth. For instance, offer free lucky draw tickets to win prizes, include kids play areas for families finding it hard to enjoy the show and watch the kids, place things that everyone would like to try such as a new gadget, a unique furniture or anything related to your product line; using such unique ideas in your trade show displays may prove to be the game changers. 

Render an inviting display – Dark colors such as black and coffee are catchy and a good choice for the backdrop. These create a cozy and inviting atmosphere. Make the best use of lightings; you can use cheap hanging outdoor string lights and if you have a good budget, accent lighting can also be used to highlight certain products or banners.

Give them choices – Buyers tend to explore all the options available before making their mind for one. Though trade shows are not targeted on sales, yet you need to exploit this opportunity in the best way to convey your message to the potential customers. Make the best use of the space available and display as many products as you can; you may create partitions inside the booth for the best use of space. 

 Keep exploring new trade show display ideas and see what works best for you. 

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