Monday, 30 January 2017

Know Which Trade Show Display Type Would Be The Best For Your Brand

If you are preparing for an upcoming trade show to showcase your products and services, it certainly puts a lot of pressure on you. For deciding on which trade show display ideas to use in the show, it is very important to know the different types of components that can be used. Here are the basic types of displays from which you can opt for the one that suits your requirements best:





As per the exhibits industry, there are five basic types of displays. Their classification and description is as follows:

  • Custom exhibits
  • Custom modular exhibits
  • Pre-owned exhibits
  • Portable
  • Rental
Custom exhibits – If you have a strong budget for the show, then custom exhibits are the best choice for you. These are fully tailored as per your requirements. Right from the length, width and height to the types of display screen, everything is designed uniquely just for the brand. With such a distinctive booth, you are sure to win the attention of everyone.

Custom modular exhibit – The custom modular exhibits are a suitable trade show display idea for those companies which require quality as well as flexibility. The components used in the exhibit design can be put together in different ways as per the requirements. For instance, the size, arrangement, design and the whole configuration that includes walls, display screen, banners, panels and counters – every component can be adjusted. The structure is manufactured using economical, lightweight and easy to handle materials such as fiber, aluminum and alike. While such exhibits can be rearranged as per the specific requirements and handled effortlessly, these are a great option for multiple trade shows as these require less space, labor and shipment costs.

Pre-owned exhibits – Sometimes you will come across situations when you will come to know about a trade show that is very important for your brand a few days before. In such a situation, a pre-owned display can be a great time and money saving option. The professional trade show display companies always have items that have been and can be further used for different brand types. These might be pre-owned however these would look as fresh as never used. However, it is important to have a look at the supplies to ensure their suitability for your brand to avoid unwanted surprises.

Portable exhibits – When you have to attend more than one trade shows back to back, a portable exhibit may come for your assistance. As it is named, a portable exhibit can be easily installed or dismantled into its components. This results into very less space requirements and low handling and shipment charges.  Despite of being reconfigurable, it consists of all the trade show components to enhance the displays and present a unique image of each and every brand.

Rental display – For brands looking for new markets away from their central marketplace, rental displays can be opted. Rather than purchasing display material and shipping it to different places, renting one is a better trade show display idea. Also, it lets you be present at more than one show at the same time.

While all of these types have their own advantages and drawbacks, you need to think one step ahead of your rivals to benefit from each and every chance you get to showcase your brand name.  

6 comments:

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