Stuck At A Wrong Trade Show Display Booth? Make the Most of it

Establishing a position in the market is a tough fight. Apart from the product quality and extra services, you have to carry out effective marketing activities as well. Trade shows and exhibitions are a great way to showcase your products in front of the audience that is already interested in your product. Companies spent a lot of money on marketing and promotion but what if conditions are not in your flavor?

Participants often face issues like insufficient booth space and undesirable booth location with low visibility. However, in such a situation, all that you need to remember is that it is only one of the different factors that play a role in your trade show success. You can incorporate plenty of new ideas into your exhibit to reduce the effect of the rest of the undesirable factors. For inspiring Trade Show Display Ideas, click here.

Here are a few factors to work upon when stuck at an unwanted booth space:

Use the roof – To maximise the utilisation of the space available, opt for Trade Show Displays that include hanging banners. This way, you will be visible from every corner of the area. You can make it more striking by using proper lighting with your displays.

Drop the table – Only if you need a flat surface for product demo, otherwise you really don’t need it! Rather, provide more free space to let more people roam comfortably in the area and have a look at your Trade Show Displays. Or go for shelves; these save a lot of space still giving you area for displaying the products.

Make the best use of colour and lighting – This seems to be something obvious but there is more to it. You will have a lot of ‘good to know’ information for your visitors but you can highlight the ‘must notice’ elements in your display by using pop up colours backdrop and moving lights. It can be a brief list of product features, your company logo, brand name or anything that could stand out.

Choose your staff smartly – Your staff at the show represents your brand. Utilise it in the best way. Firstly, the staff has to really welcoming and friendly. The people should know how to attract and engage the visitors. Secondly, use your staff to provide most of the information verbally. Conducting demos and providing verbal information through interactive sessions will have a much greater impact than handing over tons of brochure material to the audience.

Pre- and post-show branding – Before the big day, inform your audience of your presence. Tell them what they can look forward to in the show. Make use of the social media. After the show, send emails and reminders to the attendees who provided contact information and thank them for coming. 

See how simple it is to make an impactful presence at a Trade Show with your display ideas! It is not just about getting a good booth space booked for the show; rather, it is about making the best use of all that you have for a memorable experience for the visitors. For fresh and rented display exhibits, contact Echo Exhibits.